About Slater Productions

About Slater Productions and JJ Slater

Slater Productions is a Florida-based, award-winning production company led by JJ Slater and available worldwide. With more than 25 years of experience, we combine strategy, cinematography, photography and post-production to build work around the business goal.

JJ Slater leading an aerial video production from a helicopter

Built for the Real World

We build the production around the assignment, not the other way around.

Every company has different pressure points, audiences and ambitions. We start by understanding those realities, then assemble the directors, cinematographers, photographers, pilots, editors and specialists the project actually needs.

The result is a focused senior team, one accountable creative partner and work designed to perform long after the shoot wraps.

01 Strategy before equipment
02 Senior talent selected for the assignment
03 Creative tied to a clear business objective

How We Work

Curious first. Precise in production. Relentless in the finish.

01

Understand

We learn the business, the audience and what success needs to look like before defining the creative.

02

Build

We shape the concept and assemble the right crew, locations and production system around the assignment.

03

Deliver

We finish every asset as part of one cohesive story built to strengthen the brand and generate momentum.

Let’s Build What’s Next

Bring us the challenge. We’ll build the right creative response.

Start a Project

Capabilities

Video Production, Photography and Brand Campaign Services

Strategy, commercial video production, photography, aerial and marine cinematography, editing, color and campaign delivery from one experienced creative partner. Florida based and available worldwide.

What We Build

Every capability supports the same goal: work that gets noticed and gets results.

01

Brand Strategy & Creative Direction

We find the strongest story, define how it should feel and build a creative system around what the business needs to accomplish.

PositioningCampaign ConceptsCreative Direction
02

Cinematography

Commercials, brand films, broadcast, aerial, marine and action production, planned carefully and captured with the experience to get the shot.

Brand FilmsBroadcastAerial & Marine
03

Photography

Campaign, lifestyle, product and location photography that feels credible to the audience and distinctive to the brand.

LifestyleProductCampaign
04

Post-Production & Delivery

Editing, color, motion graphics, sound and campaign finishing that turn every captured moment into a cohesive set of assets.

EditingColorMotion Graphics
Parker Boats campaign produced by Slater Productions
SA Clothing Company lifestyle campaign produced by Slater Productions

One Connected Process

Strategy, production and delivery working as one system.

01

Define the Objective

We align the audience, message, channels and business goal before the cameras come out.

02

Produce the Story

We build the right crew and production plan around the concept, location and level of ambition.

03

Deliver the System

We finish a connected library of campaign assets ready for every channel that matters.

Have a Project in Mind?

Tell us where the brand needs to go. We’ll build the way forward.

Start a Project

Start a Conversation

Start a Video, Photography or Brand Campaign

Have a commercial, campaign, broadcast, marine or outdoor story to produce? Slater Productions is based in Florida and works with clients worldwide. Tell us what you are building, where it needs to happen and what the work needs to accomplish. We will respond with the right next step.

For project inquiries, include your goals, deliverables, location, schedule and budget range. Email info@slaterproductions.com or call 407-960-3030.

Built Around the Assignment

Request a Custom Production Quote

Every assignment calls for a different combination of strategy, crew, equipment, locations and deliverables. Share the project goals, audience, filming location, timing and scope below. We will review the details and build a production approach around what the work actually needs.

Not sure what to request? Choose General Inquiry and describe the outcome you need. We can recommend the right mix of video, photography, post-production and campaign support.

Slater Productions

Aerial Cinematography With a Reason to Be There

Aerial Cinematography With a Reason to Be There

Aerial imagery can establish scale, movement and place in a way ground-level footage cannot. It is most effective when it supports the story rather than appearing as an isolated visual effect.

Slater Productions provides aerial cinematography for marine, outdoor, commercial and brand productions. We are based in Florida, available worldwide and bring more than 25 years of production experience to projects across film, photography and campaign content.

Perspective That Supports the Story

Aerial footage should help the audience understand something.

It may reveal the size of a setting, follow movement across the water, establish the relationship between a product and its environment or give a campaign a stronger sense of energy and scale. The right perspective depends on the story, location and intended use of the finished content.

We plan aerial imagery as part of the larger production rather than treating it as unrelated coverage. That helps the footage connect naturally with the rest of the film and gives every shot a clearer role.

Marine, Outdoor and Commercial Applications

Aerial cinematography can be especially valuable for:

  • Marine and boating films
  • Outdoor and adventure content
  • Brand campaigns
  • Product launches
  • Commercial productions
  • Television and broadcast work
  • Location-driven stories
  • Supporting footage for digital campaigns

In marine production, an aerial view can show movement, wake, coastline and the relationship between a boat and the surrounding water. In outdoor work, it can establish terrain and give the audience an immediate sense of place. In a commercial or brand film, it can provide scale and transition while strengthening the visual structure.

Connected to the Complete Production

The strongest aerial footage matches the tone and purpose of the larger project.

Slater Productions can incorporate aerial cinematography into a complete production that includes creative direction, ground-level cinematography, commercial photography and post-production. Coordinating those elements helps maintain consistent movement and visual intent across the campaign.

It also allows aerial coverage to be planned around the scenes that matter most. Instead of collecting footage without context, we identify where a change in perspective will add information, emotion or momentum.

Planning Around Real Conditions

Outdoor and marine locations can change quickly. Light, weather, movement and access all influence what is possible during production.

Our approach combines planning with the flexibility required by real environments. We establish visual priorities before the shoot, then adapt to the conditions while protecting the core story.

The production plan also considers how the material will be used. A wide establishing view may work differently in a primary brand film, short commercial, website header or vertical social edit. Knowing those needs in advance gives the footage more value across the campaign.

Florida Based, Available Worldwide

Slater Productions is based in Florida and supports productions worldwide.

Florida provides access to marine, coastal, outdoor and commercial environments, while our flexible crew model allows us to build around assignments in other locations. Aerial cinematography may be included within a larger production or scoped as one part of a coordinated campaign.

Add the Right Perspective

If your project needs a stronger sense of place, movement or scale, aerial cinematography may be part of the answer. The decision should begin with the story and purpose of the shot.

Tell us what you are producing and where it will be filmed. We will help determine how aerial imagery can support the larger creative direction.

See the work from every angle. View our film and photography portfolio or request a production quote.