About Slater Productions

About Slater Productions and JJ Slater

Slater Productions is a Florida-based, award-winning production company led by JJ Slater and available worldwide. With more than 25 years of experience, we combine strategy, cinematography, photography and post-production to build work around the business goal.

JJ Slater leading an aerial video production from a helicopter

Built for the Real World

We build the production around the assignment, not the other way around.

Every company has different pressure points, audiences and ambitions. We start by understanding those realities, then assemble the directors, cinematographers, photographers, pilots, editors and specialists the project actually needs.

The result is a focused senior team, one accountable creative partner and work designed to perform long after the shoot wraps.

01 Strategy before equipment
02 Senior talent selected for the assignment
03 Creative tied to a clear business objective

How We Work

Curious first. Precise in production. Relentless in the finish.

01

Understand

We learn the business, the audience and what success needs to look like before defining the creative.

02

Build

We shape the concept and assemble the right crew, locations and production system around the assignment.

03

Deliver

We finish every asset as part of one cohesive story built to strengthen the brand and generate momentum.

Let’s Build What’s Next

Bring us the challenge. We’ll build the right creative response.

Start a Project

Capabilities

Video Production, Photography and Brand Campaign Services

Strategy, commercial video production, photography, aerial and marine cinematography, editing, color and campaign delivery from one experienced creative partner. Florida based and available worldwide.

What We Build

Every capability supports the same goal: work that gets noticed and gets results.

01

Brand Strategy & Creative Direction

We find the strongest story, define how it should feel and build a creative system around what the business needs to accomplish.

PositioningCampaign ConceptsCreative Direction
02

Cinematography

Commercials, brand films, broadcast, aerial, marine and action production, planned carefully and captured with the experience to get the shot.

Brand FilmsBroadcastAerial & Marine
03

Photography

Campaign, lifestyle, product and location photography that feels credible to the audience and distinctive to the brand.

LifestyleProductCampaign
04

Post-Production & Delivery

Editing, color, motion graphics, sound and campaign finishing that turn every captured moment into a cohesive set of assets.

EditingColorMotion Graphics
Parker Boats campaign produced by Slater Productions
SA Clothing Company lifestyle campaign produced by Slater Productions

One Connected Process

Strategy, production and delivery working as one system.

01

Define the Objective

We align the audience, message, channels and business goal before the cameras come out.

02

Produce the Story

We build the right crew and production plan around the concept, location and level of ambition.

03

Deliver the System

We finish a connected library of campaign assets ready for every channel that matters.

Have a Project in Mind?

Tell us where the brand needs to go. We’ll build the way forward.

Start a Project

Start a Conversation

Start a Video, Photography or Brand Campaign

Have a commercial, campaign, broadcast, marine or outdoor story to produce? Slater Productions is based in Florida and works with clients worldwide. Tell us what you are building, where it needs to happen and what the work needs to accomplish. We will respond with the right next step.

For project inquiries, include your goals, deliverables, location, schedule and budget range. Email info@slaterproductions.com or call 407-960-3030.

Built Around the Assignment

Request a Custom Production Quote

Every assignment calls for a different combination of strategy, crew, equipment, locations and deliverables. Share the project goals, audience, filming location, timing and scope below. We will review the details and build a production approach around what the work actually needs.

Not sure what to request? Choose General Inquiry and describe the outcome you need. We can recommend the right mix of video, photography, post-production and campaign support.

Slater Productions

Marine Video Production Made on the Water

Marine Video Production Made on the Water

Marine production has its own pace, conditions and visual language. Boats move, weather changes and the best moments rarely happen on a studio schedule.

Slater Productions creates marine video for boat brands, product launches, commercial campaigns and on-water stories. Based in Florida and available worldwide, we bring more than 25 years of production experience to work created where the story actually happens.

Marine Stories Need More Than Beautiful Water

A dramatic location can attract attention, but the setting alone is not the story.

Effective marine content needs to show what the boat, product or brand makes possible. That could be a family experience, a day offshore, a product in action, a lifestyle around the water or the performance and character of a specific model.

We begin by understanding the audience and the role the content will play. From there, we build a production approach around the message, environment and moments that will make the film feel authentic.

Built for Boat Brands and On-Water Campaigns

Our marine portfolio includes work connected to boating, fishing, outdoor experiences and product-focused campaigns.

Marine video production can support:

  • Boat brand films
  • Model and product launches
  • Commercial campaigns
  • Lifestyle stories
  • Fishing and outdoor content
  • Television and broadcast work
  • Dealer and digital marketing content
  • Campaign photography captured alongside motion

Some projects need a cinematic story built around people and experience. Others need to communicate the design, use or identity of a particular product. We shape the shoot around that purpose rather than relying on a standard boat-video formula.

A Complete Visual Campaign

Marine brands often need more than one finished video.

A production may support a primary film, shorter campaign edits, social content, website assets and commercial photography. Planning those needs together can create a more consistent campaign and make better use of the location, crew and time on the water.

Slater Productions provides connected creative direction, cinematography, photography and post-production. Keeping those elements aligned allows the final material to feel like one brand story instead of separate pieces created without a shared visual direction.

Experience in Real Production Conditions

Water-level imagery, moving boats, changing light and outdoor conditions require preparation and adaptability.

Our work is grounded in real environments. We develop the creative plan in advance while leaving room to respond to the opportunities that appear during production. That balance helps preserve the intended story without losing the moments that give marine content its energy.

We also consider where the finished work will live. A film created for a launch, website, campaign or television audience may need a different structure and pace. Those decisions should influence the production from the beginning.

Florida Based, Available Worldwide

Florida is a natural base for marine and boating production, but our availability extends worldwide.

Slater Productions can assemble the crew and production approach around the location, schedule and scope of the assignment. Whether the story is coastal, offshore, international or closer to home, the objective remains the same: create work that makes the audience feel the experience behind the brand.

Put the Brand in Motion

If you are launching a boat, refreshing a campaign or building a larger library of marine content, we can help shape the story and production plan.

Bring us the product, destination or business objective. We will build the creative approach around what needs to be seen, understood and remembered.

Planning a marine production? Explore our marine films and photography or request a production quote.